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Robert Vantress

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Intellectual Property in Silicon Valley Companies can protect their overall style, products or packaging or "look and feel" from imitators under trade-dress, a less known but possibly a more powerful way to protect brand equity. If implemented and enforced correctly, trade-dress intellectual property laws can protect your business by providing unlimited protection for attributes that are not covered by copyrights, trademarks or patents including product image and overall appearance, product packaging and business style. Earlier this year the US Patent Office granted Apple Computer trade-dress for the iPod's unique shape, style and circular touchpad which will prevent competitors from imitating the media player's look and feel. Apple has also applied for trade-dress protection for the physical attributes of the iPhone by claiming that the average consumer associates ... (more)